![](https://www.godutchstudio.com/wp-content/uploads/2023/07/Silk_brandworld-1-1800x1013.jpg)
Harmonizing the Shelf
Job number one was to refresh the package design to drive distinction. The full range was harmonized to aid in pack navigation and unify the brand block.
Inspired by the earthy bright palette of the land, color played a primary role in celebrating the variants and creating clear shopability.