goDutch

P&G

ICONICALLY FORWARD

P&G, one of the most trusted consumer goods companies in the world, was looking to refresh their corporate system to better reflect their confidence and forward momentum.

goDutch partnered with P&G Design to modernize and simplify the identity system, while retaining the core, iconic elements.

The refresh signaled bold optimism as a way to renew commitment and trust with employees, shareholders and investors, and appeal to the next generation of talent.